In 2014, Prateek Srivastava's father fell seriously ill. What followed wasn't just a medical emergency — it was a document emergency. Insurance policies buried in drawers. Claim forms that needed information nobody could find. Account details, medical history, policy numbers — all locked in his father's head, because in most families, one person quietly carries everything.
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Built by a family, for every family.
“When my father fell ill in 2014, the hospital asked questions we couldn't answer. The family looked at each other. Nobody knew. That silence was the most frightening thing I'd ever experienced.” — Prateek Srivastava, Co-founder, Smarana
In most families, one person quietly carries everything — every policy number, every account detail, every password. When that person can't, everything falls apart. That became painfully clear in 2014, when a father's serious illness turned into something else entirely: a document emergency.
He and his co-founder — both IT professionals with 15+ years in banking and retail tech — built Smarana so no family ever has to scramble in their worst moment. What started as a personal fix became an app for every family, everywhere in the world.
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